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Monday, June 04, 2007

brainstorming success - 21 tips for brainstorming and writing copy.

Here are some of the ways that help me when i undergo intensive brain storming
session with clients or my marketing friends and also will help when it comes
to writing copy or ads for you business or niche.

1 - organise your writing outline your piece and how you will approach it.

2- outline the basic messages you want to get accross, writing needs to have
a theme. A theme is usually an objective for example you might want to
persuade someone to do soemting.

3- Be clear and exact with your ideas.

4- use facts and benefits all the the time.

5- avoid words with more than one meaning.

6- Use a thesaurus so that you can choose simple words not complex ones.
Pay particular attention to your words to avoid repeating specific ones.


7- Dont use convoluted sentences use simple one with small descriptive words.

8- Use one idea per paragraph.

9- Use one, or at most two, sentences per paragraph.

10- Maintain a logical order for sentences.

11- avoid generalisations.

12- Be specific provide details.

13- avoid repetition.

14- use present tense as if it is happening now.

15- put important info at the start of your writing as readers may have switched
off by the time they get halfway through.

16- Use active rather than passive voice.

17- avoid jargon explain everything in laymens terms.

18- Dont contradict yourself, smart readers pick up and will turn away if they spot it.

19- draft , draft and redraft.

20- Get someone else or target someone to review your work see if it grabs their attention.
focus on a group and get feedback and take both good and bad comments.

21- Take your time to edit over a day or two...you need to rest your brain. sometime a break
is all we need to feel revitalised and complete a masterpiece.

regards

John S

For More fantastic secrets for making money online go to:-

http://www.moneytreeprofits.com


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