Learn From Those Darstardly Mistakes!

I want you to understand a very important concept…When we do anything as marketers, one of two things happen:


It either makes us more money or loses us money. This holds true for how we spend our time our how we invest our money in our business.


But the powerful thing that happens is that as we test and try things out and take
action to do things, we will fail more than we will succeed. But that’s okay!
Because most of what we do to fail is cheap and FAST if you learn to do it quickly.


The amazing thing is that when we hit on something that makes money (and this
may only be 10% of our tests) we know to keep doing that FOREVER. (Or until

the money stops.)


So stop being such a baby and go and do some stuff! Got an idea for a new
product? Well write a sales letter TODAY, put it online and send some traffic to
it. See what happens. Oh, but the product isn’t made yet? Who cares. Just
don’t collect money from people. Gauge their response as an indicator of the
potential success for that product. Nothing will motivate you to get a product made than knowing there are people waiting to buy it.


Seriously go try some stuff. It doesn’t have to cost you a lot of money to do it.
The more stuff you try, the more results you get, and ultimately the faster you will grow and make more money. Period.


The most incredible thing about direct response marketing is how statistically
consistent things can be. For example, if you test an AdWords listing (written a
certain way and for a certain keyword) you will eventually experience some pretty
steady and predictable results. As long as you keep running that ad you will
keep getting those results. Why this is so important is because as we test many
things, and we find a few that make money, all we are doing is growing theamount of money we make on a day-to-day basis but continuously adding newthings that make money


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