run a split test on your sales page to increase conversions
What is a split run?
A split run is where you measure a new idea or way to sell a product against a control or default which you know works. So you might have two pages of sales copy one which you know sells 2% to a targeted audience and another which is selling the same thing but is an unknown quantity.
How do you do this online?
First you need to invest in a decent measurement system. Something that accurately records the number of people arriving at your website and the pages they land at. Second you need to have a system or web developer at your disposal that allows you to alter your pages as you require. This is your investment. If you aren´t prepared to invest in your own future then you shou
Waiting for your cat to bark? Persuading Customers When They Ignore Marketing
Google Analytics Adwords Analysis
Google’s new bot affecting the quality score of adwords - seo / cloaking
The Other Search Engine That Really Matters!
Google Has Identity Problems!
ld question whether you want to have a web site to sell products or services at all. Then you need to define what variables will make a difference to your web sales strategy.
Here´s where it gets interesting
You can write a web sales page in much the same way as a direct mail letter and there are plenty of small businesses out there that do this quite effectively many of which ´have´ done tests and measured response. The ones that succeed do that. That however is a single web page. A web site is different to a direct mail letter or single web sales page. On a web site your landing pages should convince the browser that continuing further into your site is worth their effort. In other words you try to stop people from what is known as ´bouncing´, in other words arriving at the site and looking, but finding nothing relevant and leaving.
In the case of a web page or a web site split testing can and should be applied to the following content sections in order to best cater for your readership. Remember that it´s not ´your´ website, it´s your visitors experience that counts. The better their experience is the better your chance of improving your conversion rate.
A split run is where you measure a new idea or way to sell a product against a control or default which you know works. So you might have two pages of sales copy one which you know sells 2% to a targeted audience and another which is selling the same thing but is an unknown quantity.
How do you do this online?
First you need to invest in a decent measurement system. Something that accurately records the number of people arriving at your website and the pages they land at. Second you need to have a system or web developer at your disposal that allows you to alter your pages as you require. This is your investment. If you aren´t prepared to invest in your own future then you shou
Waiting for your cat to bark? Persuading Customers When They Ignore Marketing
Google Analytics Adwords Analysis
Google’s new bot affecting the quality score of adwords - seo / cloaking
The Other Search Engine That Really Matters!
Google Has Identity Problems!
ld question whether you want to have a web site to sell products or services at all. Then you need to define what variables will make a difference to your web sales strategy.
Here´s where it gets interesting
You can write a web sales page in much the same way as a direct mail letter and there are plenty of small businesses out there that do this quite effectively many of which ´have´ done tests and measured response. The ones that succeed do that. That however is a single web page. A web site is different to a direct mail letter or single web sales page. On a web site your landing pages should convince the browser that continuing further into your site is worth their effort. In other words you try to stop people from what is known as ´bouncing´, in other words arriving at the site and looking, but finding nothing relevant and leaving.
In the case of a web page or a web site split testing can and should be applied to the following content sections in order to best cater for your readership. Remember that it´s not ´your´ website, it´s your visitors experience that counts. The better their experience is the better your chance of improving your conversion rate.
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2:10 AM
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